It was announced in end of November 2011, that facebook is going to launch a phone. They are in to collaboration with HTC to design and manufacture this phone. It is assumed that this phone will be on Android platform and have extensive support for HTML5. Still facebook have shared very limited details about the project and refused to comment on the news which gets aired as rumours. It is also assumed that phone will be launched in the market not before year and a half.
Having the advantage of reaching around 800 million users, and also getting itself installed on almost every smartphone, facebook has a greater edge over other companies in launching its own phone. Phone from facebook will be very user friendly for tons of facebook freaks. But seeing on the other side of scenario, facebook will have equal challenges to make this product successful. facebook is just an application installed in the smartphones and other than that smartphones have lot of duties to do for its user like mailing, sharing media and other functionalities. facebook phone should also be very user friendly from all this aspects which are basic for any normal smart-phones at least. Otherwise there will be very less number of user who is actually willing to compromise on this functionality for getting betterment on facebook integration and functionalities.
Experts say that facebook has challenges to convince user to switch from their smartphones to facebook phone. Phone by facebook may not be so appealing for users if it is just based on Android. Facebook should come up with either its own operating system or else can get everything done by HTML5. This may save their efforts and money by using existing technologies rather than going for their own operating system. But still, I personally have high expectation from the cellular device we can name as smartphone by facebook.
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